— E-commerce Engineering · Pillar two —

The operator's school. Fourteen years deep.

Magento. SAP. ERP. B2B pricing. Multi-warehouse. The discipline that earned us the right to talk about AI — and the proof that we know how real operations break.

Talk about your e-com →or — see the cases

— 01 / Six case studies —

Named clients. Real numbers.

CHANTELLE · PARIS · 2019—2024

€340M lingerie group. Twelve storefronts. Six years.

One Adobe Commerce Cloud multistore. Custom React + GraphQL frontend. Realtime SAP. Omnichannel across thousands of points of sale.

Adobe Commerce Cloud · React · GraphQL · SAP · Adyen · Lengow · Selligent

Read the Chantelle case →

10,000points of sale
worldwide

€340M group turnover
8M customers globally
12 storefronts · one multistore
6 years engaged

KEY WEST ALOE · FLORIDA · 2013—NOW

Thirteen years making Magento the operational hub.

Sage ERP, multi-warehouse with distance-and-weight logic, B2B with NET terms, omnichannel sync to eBay, Amazon, TikTok.

Magento 2 · Sage ERP · iPad POS · EDI · eBay · Amazon · TikTok Shop

Read the Key West Aloe case →

65,000hours invested
over 13 years

13 years (ongoing)
Since 1971 · Florida
Magento as ops hub
eBay · Amazon · TikTok

DESIGN QUARTERS · LUXURY MARKETPLACE · 2018—2021

500,000-product luxury designer marketplace.

B2B2C marketplace with per-vendor private back office. Every vendor manages their own listings, orders, and reports. The most visually demanding implementation we have shipped.

Magento multivendor · 5M+ product attributes · custom B2B2C

Read the Design Quarters case →

500Kproducts from
global designers

5M+ product attributes
B2B2C marketplace
Per-vendor back office
3 years engaged

B2B DEFENSE SECTOR · FLORIDA · 2017—2019

Replaced an ERP-only checkout with a full B2B Magento storefront.

Two-way realtime ERP integration. Postponed-charge NET 30/60. Per-segment B2B pricing driven from the ERP. Split-shipping for multi-address accounts. Defense sector — name under NDA.

Magento 2 · Odoo · realtime sync · NET terms · CRM

Read the B2B defense case →

2-wayrealtime ERP
integration

NET 30/60 postponed charge
Per-segment B2B pricing
Split-shipping multi-address
ERP-driven rules

ZOOBASHOP · GHANA · 2015—2019

Ghana's #1 online marketplace. Two years running.

National marketplace aggregating 200,000+ products from vendors across Ghana. 12-stage custom order-fulfilment workflow. Companion iOS + Android apps. Named #1 online business in the country two years running.

Magento 1 → 2 migration · multivendor · iOS · Android

Read the Zoobashop case →

#1online business
in Ghana, 2016 + 2017

200,000+ products
12-stage fulfilment
iOS + Android apps
Magento 1 → 2 migrated

CANADA SIEVES · 2020

Full B2B Magento for Canada's leading sieves seller.

Multi-user company accounts with roles, tiered pricing, quick-order + requisition lists, RFQ workflow, company credit, NET terms, multi-address shipping. A complete B2B suite delivered on Magento 2.

Magento 2 · B2B suite · RFQ · ERP integration

Read the Canada Sieves case →

Full B2Bcompany accounts
RFQ to NET terms

Multi-user company accounts
Quick-order + RFQ
Tiered pricing
Multi-address shipping

— 02 / What we work with —

Stacks. Platforms. Integrations.

▸

Adobe Commerce / Magento

Multistore, B2B, marketplace, headless via GraphQL. Half our core team contributed to Magento core itself.

Open Source · Commerce · Cloud

▸

Shopify + BigCommerce

For when SaaS fits. Plus apps, custom checkout, headless implementations, theme engineering.

Plus · Hydrogen · Liquid · Custom apps

▸

ERP & integration layer

SAP, Sage, Acumatica, Odoo, NetSuite. Realtime two-way sync. Custom middleware. The unglamorous work that makes everything work.

Realtime · Idempotent · Audit-trailed

— 03 / By the numbers —

250

Mid-to-large
projects shipped

14y

Years on the
operators' floor

98%

Customer
satisfaction

50%

Of core team
shipped Magento core

— 04 / How we think about it —

Essays from the operators' floor. Written by Max, not a content team.

ESSAY · 18·08·2026 · BY MAX KRUKOVSKY

What a Magento operator learned that AI consultants get wrong.

Fourteen years of pricing rules and B2B tier logic and warehouse routing teaches you what AI is actually for. Most of our competition didn't go to this school…

Read the essay →

6 min read
1,458 words
Updated 18·08·2026

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